Origin Story of GG Capital
Who we are, what we represent, and what we hope to accomplish as a crypto research firm.
Welcome from the team at GG Capital! Join our community of insightful researchers as they dive into crypto by subscribing here:
Our purpose
GG Capital is a crypto research and consulting firm dedicated to making life easier for native teams and newcomers eager to learn more about this industry. We understand the 24/7 pace of this industry and its impact on participants so our goal is to help guide users, researchers, and investors along their journey. We have centered ourselves around global principles to empower innovative progress for communities that can benefit from blockchain technology.
Our methods for making this happen include providing:
in-depth research for both retail & institutional clients.
consultation & advisory services for projects on business integrations & ecosystem growth.
development for key infrastructure & tooling for protocols looking to expand their products.
We envision an interconnected world where people can continue to create globally accessible & permissionless services for anyone to use. Whether that be as a creator, an active investor, or the many developers in the world that keep this tech running, we strive to become a reliable firm for the analysis and insights we publicly provide.
How we felt when first starting - a long but worthwhile journey ahead.
Where did we begin?
Our founder studied English in university prior to becoming interested in finance & global economics. Once a professor’s lecture on the risk & reward of foreign exchange markets appealed to him, he started learning about various asset classes to try out and stumbled upon Bitcoin. After dealing with brokerage issues while trading, the freedom of use and accessibility that these decentralized systems allowed felt as if a new financial system was on the horizon.
Initially, these coins appeared as speculative assets, and instead of pursuing their underlying technologies, he pushed them aside for the time being. The real impact of such systems only emerged after experiencing Decentralized Finance (DeFi) in late 2020 by trying out Pancakeswap on Binance Smart Chain (BSC). This fun, comical, yet mind-blowingly addictive ecosystem for open-sourcing traditional finance products became the first look into an otherwise endless rabbit hole.
After burrowing deeper into the exciting renaissance of DeFi through Yearn Finance & SushiSwap, he took a step back to understand the principles behind the technology being created. There were seemingly infinite opportunities available beyond the high-stakes casino that crypto users enjoyed and the traditional financial systems offered to everyday people, motivating him to pursue further into the space in search of true ownership, transparent businesses, and the freedom to have control of one’s assets.
This led to countless hours of studying the ins and outs of protocols to learn as much as he could about these thriving ecosystems that support billions of dollars of activity across the world. Along the way, the importance of communities that assist in research, trading, and development became increasingly evident. There were multiple groups of friends that formed and sustained success as we all grew in the space. This displayed that the most effective method to research this fast-paced and chaotic environment is through communal groups full of active learners and enthusiasts.
Following this realization, our founder viewed these friend groups as having untapped potential. They were consistently diving into the depths of protocols, making worthwhile investments based on their research, and providing consistent yields for their portfolios. Frameworks such as this can be fully optimized for anyone coming from a retail background as well as traditional institutions and firms that want to enter the crypto ecosystem. The rise of intrigue from businesses interested in blockchain technology and the opportunities that crypto provides to under-developed countries portrayed that these services should be provided on a larger scale to people across the globe.
The start of something new
In 2021, GG Capital was constructed as a research and consulting firm that supplies analysis on crypto sectors and assists projects building in the space. As part of our services to every type of user, we aim to provide efficient and insightful knowledge at a moment’s notice. Our first steps centered around creating an ongoing database for what we learned and continued with developing tools for companies to apply to their current infrastructure.
With the JewelBoyz Guild as our first communal step into Gaming & DeFi, an initial research & development project with Permachive and our ARchivers, and the value that people found in presenting technical information in a comprehensible manner, it became clear that working together to create new possibilities would be our best chance at spreading awareness of these innovations.
What are our values?
Since beginning in this industry, we became motivated by global interests directed at forward-thinking intentions and envision a future of cultural & technological opportunities provided through blockchain ecosystems.
As a simple thesis, our firm focuses on allocating time and effort to projects forging past limitations to create an extensive user experience for the next generation. Our primary goal is effectively researching the ins & outs of various ecosystems, with an ideal centered toward heading down the unbeaten path for others to follow.
GG Capital is first and foremost represented by its people and the research it puts forward. Our intentions are derived from a foundation built around community, perseverance, and curiosity. In doing so, we prioritize collaborative efforts and working with teams that have faith in their ideas. Wherever people need a helping hand, we are eager to join them in staying committed to their goals.
Crypto & DeFi will have their impact.
The team at GG Capital views the next few years of innovation as a key opportunity to collaborate with and develop projects that matter. Leading the way with the potential for full decentralization and creative growth are DeFi, Gaming, and NFTs. Beyond this, there is now a rise of circulating attention, wide spreads of capital, and flowing intellect that has culminated into what could become a newfound renaissance.
With unprecedented opportunities to innovate, we are confident in our ability to lead and foster projects that will shape future innovation. The resiliency of this space is an indication of the crypto industry’s room for growth, especially in tearing down boundaries between traditional systems and blockchain technology. We plan on following those before us in bringing these ideals to reality and hope you look to us when first getting started. Thanks for reading :)
If you enjoyed this article, let your friends know! Feel free to reach out to us on Twitter and discuss this topic as we enjoy learning from our readers.